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FRACTIONAL CMO

What is a FRACTIONAL CMO?

A fractional CMO is a senior-level executive who provides part-time or temporary marketing leadership and strategic direction to a company. Fractional CMOs typically work with businesses that may not require a full-time CMO but still need high-level marketing expertise to drive growth, develop marketing strategies, oversee marketing operations, and manage marketing teams. As a fractional CMO for industrials, non-profit organizations and professional services organizations, Portia Mount leverages her 20+ years of marketing and general management experience to help companies grow.

Services include
  • Defining the marketing strategy, aligning it to business KPIs, and execution
  • Ideating, building and launching content marketing and demand generation campaigns
  • Developing growth strategies for new or existing products to increase brand awareness, customer adoption rates and drive website conversion
  • Translating marketing strategy into execution plans with defined KPIs
  • Auditing marketing investments and realigning the marketing mix to optimize marketing effectiveness
  • Assessing, recruiting and onboarding marketing team members
  • Managing, coaching, and mentoring client’s marketing team
  • Building/ strengthening cross-functional alignment across sales, product and marketing teams to optimize strategy execution and sales growth
  • Go-to-Market plan development and execution for new product and service launches
  • Leading, developing and executing sales enablement programs to improve product sales
  • Brand strategy development and execution

Book a discovery call to learn more about how we can help you.

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